Field notes, launches, honest dispatches.

A weekly letter from the studio - what we shipped, what we learned, what is still on the workbench. No growth hacks, no SEO bait. Just the work.

3 new posts this month RSS available Last updated: Sep 2026
// Featured 15 Sep 2026 Engineering

Why we removed every analytics SDK from our apps - and what we use instead.

An eight-month experiment in shipping iOS apps with zero third-party telemetry. The infrastructure we had to build, the things we learned about our users from device-local logs, and why we will never go back.

-78%
SDK payload
+42%
Opt-in feedback
0
Tracking vendors
8mo
Migration
// All Dispatches

The full archive.

// Launch12 Sep 2026

Vault Ledger 3.0 - generative jewellery inventory

Our most-loved collection manager gets a major overhaul with AI-assisted photo categorisation, an offline-first insurance report engine, and a redesigned browsing experience.

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// Engineering05 Sep 2026

Shipping a Metal-accelerated procedural audio engine

Lessons from getting 64-voice polyphony running at sub-3ms round-trip latency on a five-year-old phone. Includes the shader we used and the mistakes we made.

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// Design29 Aug 2026

The design system we finally stopped arguing about

Three years of quiet iteration, two major rewrites, and a single source of truth. We open-source the tokens, the Figma library, and the rationale.

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// Privacy21 Aug 2026

A field guide to writing a privacy policy that does not lie

Most privacy policies are exercises in plausible deniability. We tried to write one that reads like a manual - and explain how you can do the same.

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// Launch15 Aug 2026

Freshness 2.0 - barcode scanning now fully on-device

Powered by a tiny CoreML model we trained on 200k pantry photos. No server lookup, no analytics, no leakage of what is in your kitchen to anyone but you.

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// Studio02 Aug 2026

On running a five-person product studio in Arizona

Why we chose a small city, why we keep the team tiny, and how we manage the slow middle of product work without burning out.

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